Source: (Creation, 2016)
“Coca-Cola has been accused of dehydrating communities in its pursuit of water resources to feed its own plants, drying up farmers’ wells and destroying local agriculture.” (War on Want, 2007), “Pepsico, Unilever and Nestlé accused of complicity in illegal rainforest destruction” (Neslen, 2017), “In order to plant the palm trees that produce the palm oil, Wilmar destroys thousands of hectares of virgin Indonesian rainforest” (Grandia, 2013), etc. etc. etc. The list goes on. Every month. Every year. Every minute. Thousands of headlines announcing how, little by little, companies are destroying the planet. Our planet.
20 years reading and learning about the corporate limitless search for profits, hate towards poverty, and alienation of workers pushed me towards this. Towards Pachamama.
The Pachamama Society was inspired by Rototom Sunsplash, nature, and what the Incas called Mother Earth. Created by two of my best friends and myself, its aims are self-improvement, self-awareness and environmental preservation. We believe that a profit-maximising system has resulted in a disconnection between nature and humans. Between the World and us. New mental and physical illnesses are being diagnosed increasingly. The World Health Organisation declared that more than 350 million people suffered from depression worldwide in 2012. Close to 40% of the world population will suffer from cancer in their lifetime. (National Cancer Institute, 2013). Only to quote a few.
We are conditioned to follow a rhythm that we cannot follow, to walk through a path that we will get eventually lost on, to be the ideal someone that does not even exist. It has come to a time where yesterday was already too late, and today is only getting worse.
This society wants to bring awareness about things as easy as cleaning your house with simple and cheap items all the way to environmental preservation. We share stories and ideas on how to be a better version of ourselves and take care of the world around us. We know the source of the problem is systemic but we believe in the power of the people. In our own power.
We are located at the moment at Lancaster University for efficiency and simplicity. But Pachamama is way more than an university society. It is a personal project that we all put and will keep on putting effort on in the future. For our future. Because we refuse to give up to the sheep that pretend to be lions. We refuse to leave our chains unbroken. We can make a change. And we will.
PS: We are not trying in any way to claim the term Pachamama as our own. We respect the Inca civilization history and were only inspired by the term after learning about it recently.
Like us here: Pachama Society
Follow us here: @pachamamasoc
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